Building a perfectly optimized page
Most people involved in SEO know that there is no single strategy you can employ to create the perfect web page. However, a combination of smart approaches can bring you closer to reaching this goal. The recommendations we are going to discuss today are not all founded on scientifically proven tactics; some techniques are also based on experience and gut feelings. To ensure that these SEO strategies will work for you, we suggest frequent testing and adjusting your techniques until the process delivers satisfying results.
The following optimization categories should receive your undivided attention: HTML head tags, your URLs, body tags, and your internal links, in-site location and page architecture.
The HTML Head Tag
The HTML head tag is the space where authors enter information about a document, such as the title, description, keywords, etc.
• Titles – The first word(s) of your title should be your keyword term/phrase. If you cannot use your keyword(s) first, try to incorporate them as closely to the beginning of the title as possible. The quicker they are used the more influence they have on your rankings.
• Meta Descriptions – Even if meta tags are not really relevant to increasing rankings, their descriptions should include your keyword(s). Web users will recognize right away if your website is important to their search. If it is, it will tremendously improve your click-through rate and website traffic.
• Robots Meta tag – This tag is meant to provide users with a last chance to keep their content out of search engine services and indexes. If used, content on this page will not be picked up by search engines, nor will links be followed.
• Canonical URL Tag – Reducing a URL to its most basic value, which is still valid for its content, canonical URL tags prevent potential duplication or accidental, appended URL strings from becoming a problem for the search engines. It also can stop the division of potential link juice.
• Extra Meta Tags – Although some Meta tags may seem compelling, not all of them are beneficial to SEO. If they are useless, they will only add unnecessary complexity and a longer download time.
Your URL is basically your Internet address. It specifies your location on the Internet. URLs have to be put together in a certain way to be easily recognized and affective.
• Length – Tests have proven that shorter URLs seem to perform better in search results, and are more likely to be shared and referred to by other sites. This counts for all search engine optimization strategies, even those used by SEO Singapore specialists.
• Keyword Location – Even though keyword location is of no great benefit to your rankings, URLs in which targeted keyword(s) are kept close together seem to perform better.
• Hyphens – One might think that both underscores and hyphens would be considered equal word separators, yet in reality, they are not. Strangely, hyphens are still the clear choice to separate keywords in URLs.
Body tags are used to indicate the main content section of an HTML document. They are placed between the and the